South of Market, or SoMa, is a large and varied district known for tech offices, lofts, nightlife, museums, and modern residential towers. The neighborhood includes industrial buildings, converted live-work spaces, newer condos, and major cultural institutions. Its location near downtown, transit, freeways, and employment centers makes it highly convenient for professionals. Different pockets of SoMa can feel very different, from quieter residential areas to nightlife corridors and office zones. SoMa appeals to residents who want urban energy, modern housing, and proximity to the city’s innovation economy.